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Max Welti, Grandseigneur of Motorsport

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joe_saward Joe Saward, the World's leading Motorsport Journalist

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Motorsport Management Career

The SMC Motorsport Management online career is an open enrollment seminar discussing the business side of Motorsport.

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Your passion - your career

  • The industry’s leading management training
  • Personalized welcome pack including autograph cards and merchandizing from our F1 partners
  • Exclusive invitation to the 2012 career days – your gateway to real career opportunities and job placement, including access to leading industry experts and decision makers.
  • Exclusive participation in SMC’s “4 steps to Formula 1” program.
  • SMC race-days
  • Chance to become SMC’s F1 Manager and appearance on a real Formula 1 car


"... providing me with some of the greatest experiences of my life"

One of our students about his placement at a F1 Team

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Your Career Pole Position Now!


The SMC Motorsport Management Certificate is a flexible power package providing you with an exclusive training and action experience focusing on the business side of Motorsports. Special emphasis is put on analyzing and discussing the field of Formula One motor racing. You will understand the business lessons of this utmost competitive field, including leadership, marketing, logistics, and sponsorship management. We show you how the high performance organization functions, and give you an understanding of race-team operations. For two hours every second week, Formula One is a sport – for the rest of the time it is an utmost competitive, high performance, and innovative high-tech industry. This seminar sets forth the never before discussed insights relevant and applicable to Racing or any other high-performance business. Get exclusive insights from true leaders including team managers, journalists, authors, and other experts.

Topics covered:

  • Background & History: Motorsport, Formula 1, the Triple Crown
  • Principles of race team operations - the performance organization
  • Leadership & Management - the hunt for talent
  • Sponsorship Acquisition, -Management, and -Activation
  • Principles of Marketing & PR
  • Transformation & globalization in motorsport
  • Logistics in Motorsport
  • Business lessons

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Business of Motorsport newsletter


Do you want to be up to speed with what is happening in the sport motorsport world - and you don't have time or energy to trawl through endless websites?

Order Joe Saward's Business of Motorsport newsletter and gain information directly from behind the scenes.

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