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Max Welti, Grandseigneur of Motorsport
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 Joe Saward, the World's leading Motorsport Journalist
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The SMC Motorsport Management online career is an open enrollment seminar discussing the business side of Motorsport.
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- The industry’s leading management training
- Personalized welcome pack including autograph cards and merchandizing from our F1 partners
- Exclusive invitation to the 2012 career days – your gateway to real career opportunities and job placement, including access to leading industry experts and decision makers.
- Exclusive participation in SMC’s “4 steps to Formula 1” program.
- SMC race-days
- Chance to become SMC’s F1 Manager and appearance on a real Formula 1 car
"... providing me with some of the greatest experiences of my life"
One of our students about his placement at a F1 Team
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Overview
The SMC Motorsport Management Certificate is a flexible power package providing you with an exclusive training and action experience focusing on the business side of Motorsports. Special emphasis is put on analyzing and discussing the field of Formula One motor racing. You will understand the business lessons of this utmost competitive field, including leadership, marketing, logistics, and sponsorship management. We show you how the high performance organization functions, and give you an understanding of race-team operations. For two hours every second week, Formula One is a sport – for the rest of the time it is an utmost competitive, high performance, and innovative high-tech industry. This seminar sets forth the never before discussed insights relevant and applicable to Racing or any other high-performance business. Get exclusive insights from true leaders including team managers, journalists, authors, and other experts.
Topics covered:
- Background & History: Motorsport, Formula 1, the Triple Crown
- Principles of race team operations - the performance organization
- Leadership & Management - the hunt for talent
- Sponsorship Acquisition, -Management, and -Activation
- Principles of Marketing & PR
- Transformation & globalization in motorsport
- Logistics in Motorsport
- Business lessons
Download the Syllabus
Do you want to be up to speed with what is happening in the sport motorsport world - and you don't have time or energy to trawl through endless websites?
Order Joe Saward's Business of Motorsport newsletter and gain information directly from behind the scenes.
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Joe Saward (Motorsport Journalist):
"Formula One is a hyper-competitive world, filled with extraordinary people, doing extraordinary things. Those involved are highly motivated, determined and passionate and above all they are committed to winning, no matter what role they play, they want always to be the best. Their drive, expertise and creativity forces the pace of Formula One ever onwards, both on the track and in the paddock. The result is an amazing business which fascinates millions of fans all over the world. It is not a world that is easy for newcomers. It is hard work and even understanding how the business works is a complex puzzle to unravel. Formula One does not follow the established norms of business, but it works. To be successful in this world one needs to be single-minded, a hard worker and one must be willing to make sacrifices, but most importantly one needs to be well-prepared and constantly open to learning, finding new solutions as quickly as possible and applying them. The best way to learn is to listen to those who have done it and learn from their experiences."
Max Welti (Motorsport Expert):
"In economically challenging times like these, it is more important than ever to offer people attractive, yet affordable ways of additional education. Therefore, it is equally important to make clear with extraordinary examples of which outstanding performances people are capable and how these can be achieved. SMC University has identified which incredible management skills are required, especially in top-level motorsport. As a result, the institute has decided to offer an appropriate management training course, integrating the uniquely complex world of Formula 1, one of the world’s most demanding management areas. "
