Course Details

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The SMC Motorsport Management Career is a flexible power package providing you with an exclusive training and action experience focusing on the business side of Motorsports. Special emphasis is put on analyzing and discussing the field of Formula One motor racing. You will understand the business lessons of this utmost competitive field, including leadership, marketing, logistics, and sponsorship management. We show you how the high performance organization functions, and give you an understanding of race-team operations. For two hours every second week, Formula One is a sport – for the rest of the time it is an utmost competitive, high performance, and innovative high-tech industry. This seminar sets forth the never before discussed insights relevant and applicable to Racing or any other high-performance business. Get exclusive insights from true leaders including team managers, journalists, authors, and other experts.

Topics covered:

  • Background & History: Motorsport, Formula 1, the Triple Crown
  • Principles of race team operations - the performance organization
  • Leadership & Management - the hunt for talent
  • Sponsorship Acquisition, -Management, and -Activation
  • Principles of Marketing & PR
  • Transformation & globalization in motorsport
  • Logistics in Motorsport
  • Business lessons

acrobatDownload the Syllabus

Additional Benefits

  1. Motorsport Management Certificate - the flexible online power training in eight exciting units
  2. Race & action weekends*
  3. Behind the scenes experiences (Paddock, Pit Garage, Pit Lane, Motorhome)*
  4. Meet teams & drivers*
  5. Internships - be part of it!*
  6. Networking - get access to our exclusive motorsport network

Flexible Duration

The certificate is designed as an 8 week online course. Due to the fully flexible asynchronous structure, the duration can actually vary - depending on your effort and time investment.

Cost / Tuition

The total cost of the certificate is 990 Euro and including access to the online learning system, including all relevant content and tools

As a student of this course, you get special deals on Formula one items:

  • 15% discount on a Grandstand pass to a Formula 1 race of choice

Note: if you have additional questions about the course or about bulk purchase, please contact the administration at This e-mail address is being protected from spambots. You need JavaScript enabled to view it


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