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Switzerland's Grandseigneur of Motorsports

Max Welti:

welti"In economically challenging times like these, it is more important than ever to offer people attractive, yet affordable ways of additional education. Therefore, it is equally important to make clear with extraordinary examples of which outstanding performances people are capable and how these can be achieved. SMC University has identified which incredible management skills are required, especially in top-level motorsport. As a result, the institute has decided to offer an appropriate management training course, integrating the uniquely complex world of Formula 1, one of the world’s most demanding management areas. "

A great initiative, particularly so because especially in the world of Formula 1, as many decisions as possible have to be made, as correctly as possible and as quickly as possible, and all of this within an exceptionally narrow time frame, with highly complex corporate structures to deal with and at a nearly incredible pace. In the process, it is elementary to interconnect the main business areas like technical design and engineering, sporting strategy and politics, technical production, human resources, financial affairs, logistics, PR, marketing and merchandise. Indeed, often a Gordian knot that needs to be cut, for which, next to extensive know-how, an appropriate education is a conditio sine qua non.

Only few areas in the world require the management skills that are needed in Formula 1. For this reason, this hugely complex environment is the ideal playing field, indeed in which it is worth while for a prospective manager to hone his or her skills, no matter whether the eventual goal is to deliver an extraordinary performance in the world of business or perhaps even in motorsport.

I wish all those that have the courage to take on such a challenge the necessary perseverance and the joy of success. Be assured that a fascinating challenge is awaiting all of you!

Short CV Max Welti:

1980 Swiss Sports Prototype Champion for WITTWER RACING, Diepoldsau, Switzerland
1983 – 1985 Racing Grand Touring Cars, F3 and Sport Prototypes
(Group 3, 6, F3 & C1) for DAETTWILER RACING and
SAUBER RACING, Zürich and Hinwil, Switzerland
1980
1983 – 1985 Racing and Testing Sports Cars (FIA Group C1) for SAUBER RACING, Hinwil, Switzerland
1983 – 1990 SAUBER RACING / MERCEDES, Hinwil, Switzerland: Team Manager
1983: - Sports Prototype World Championship (9th Le Mans / 8th Fuji)
1985: - 1st Le Mans 24 Hours entry with MERCEDES
1986: - 1st victory in Sports Prototype World Championship with MERCEDES (1000kms Nürburgring)
1987: - German Supercup Champion for Sports Prototypes with MERCEDES
1988: - SAUBER becomes MERCEDES‘ official race department
- World Sports Car (Group C) World Vice Champion (constructors) with MERCEDES
1989: - World Sports Car (Group C) World Champion with MERCEDES (constructors & drivers)
- MERCEDES Le Mans 24 Hours double victory
1990: - World Sports Car (Group C) World Champion with MERCEDES (constructors & drivers)
1991 PORSCHE AG: Formula 1 Project Manager, Stuttgart, Germany
1992 – 1995 PORSCHE AG: Motorsport Director Worldwide, Stuttgart, Germany
1992: - Reorganisation of PORSCHE Motorsport
- IMSA Supercar Champion, USA
1993: - IMSA Supercar Champion, USA
- 1st: Spa 24 Hours victory
- 1st: São Paulo 1000miles victory
- Porsche Supercup launches as Formula 1 support event (now longest serving)
1994: - SCCA World Challenge Champion, USA
- 1st: Le Mans 24 Hours
- 1st: São Paulo 1000 miles
1995 – 1998 PP SAUBER AG, Hinwil, Switzerland: Senior Vice President
FIA Formula 1 World Championship (7th Constructors Championship)
1995/96: - Team Director RED BULL SAUBER FORD, Hinwil, Switzerland
1997/98: - Team Director RED BULL SAUBER PETRONAS, Hinwil, Switzerland
1996/98: - Member Management Committee SAUBER PETRONAS ENGINEERING AG, Hinwil
Engineering JV for racing and off-racing technical research and development
1998 - 1999 MERDEKA SPORTS SYSTEMS Snd. Bhd., Kuala Lumpur, Malaysia: Chief Executive Officer
A company to create Malaysian motorsport activities, mainly for SEPANG International Circuit
Establish private business: ‘MAX Motorsport Consulting’
Advisor Nürburgring GmbH, Germany for national/international new & diversified businesses
Contributor to SEPANG International Circuit SDN. BHD., Kuala Lumpur, Malaysia
Advisor SYSTEMS Ticketing & Access Control GmbH, Bregenz, Austria; for motorsport affairs Contributor to the Management Committee
Technical Integration Committee XVI Commonwealth Games, Kuala Lumpur, Malaysia
2000 – 2003 HOPF V8STAR GmbH & Co. KG, Essen, Germany: Chief Executive Officer
Est. V8STAR - a manufacturer independent silhouette touring car series in Central Europe (Planning, realisation and acquisition of technical, sponsor, media and sporting-partners; financial planning, sporting and political strategies, acquisition of teams and drivers).
2001 Advisor & Commentator BILD & AUTO BILD Motorsport, Axel Springer Verlag, Hamburg
2005 - 2006 A1 Team Switzerland, Geneva: Team Principal
Set-up and coordination of Swiss national entry into a new single-seater racing series,
A1 Grand Prix: planning, organisation and acquisition of team, drivers, personel and sporting partners; on-event sporting strategies and implementation of business partnerships.
2006 - 2009 A1 Team Switzerland, Zurich: National Seat Holder & Team Principal
A1 TEAM SWITZERLAND became the most successful National Team entrant in the A1GP World Cup of Motorsport between 2005-2009 by winning the World Championship in 2008 and being runner-up in 2006 and 2009. 2009

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