Max Welti:

"In economically challenging times like these, it is more important than ever to offer people attractive, yet affordable ways of additional education. Therefore, it is equally important to make clear with extraordinary examples of which outstanding performances people are capable and how these can be achieved. SMC University has identified which incredible management skills are required, especially in top-level motorsport. As a result, the institute has decided to offer an appropriate management training course, integrating the uniquely complex world of Formula 1, one of the world’s most demanding management areas. "

A great initiative, particularly so because especially in the world of Formula 1, as many decisions as possible have to be made, as correctly as possible and as quickly as possible, and all of this within an exceptionally narrow time frame, with highly complex corporate structures to deal with and at a nearly incredible pace. In the process, it is elementary to interconnect the main business areas like technical design and engineering, sporting strategy and politics, technical production, human resources, financial affairs, logistics, PR, marketing and merchandise. Indeed, often a Gordian knot that needs to be cut, for which, next to extensive know-how, an appropriate education is a conditio sine qua non.

Only few areas in the world require the management skills that are needed in Formula 1. For this reason, this hugely complex environment is the ideal playing field, indeed in which it is worth while for a prospective manager to hone his or her skills, no matter whether the eventual goal is to deliver an extraordinary performance in the world of business or perhaps even in motorsport.

I wish all those that have the courage to take on such a challenge the necessary perseverance and the joy of success. Be assured that a fascinating challenge is awaiting all of you!

Short CV Max Welti: