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Get insights from one of the World's leading Motorsport Journalists

Joe Saward:

joe_sawardFormula One is a hyper-competitive world, filled with extraordinary people, doing extraordinary things. Those involved are highly motivated, determined and passionate and above all they are committed to winning, no matter what role they play, they want always to be the best. Their drive, expertise and creativity forces the pace of Formula One ever onwards, both on the track and in the paddock. The result is an amazing business which fascinates millions of fans all over the world. It is not a world that is easy for newcomers. It is hard work and even understanding how the business works is a complex puzzle to unravel. Formula One does not follow the established norms of business, but it works. To be successful in this world one needs to be single-minded, a hard worker and one must be willing to make sacrifices, but most importantly one needs to be well-prepared and constantly open to learning, finding new solutions as quickly as possible and applying them. The best way to learn is to listen to those who have done it and learn from their experiences. SMC University has identified a need to help teach aspiring Formula One people what they need to know to make it at the top level of international motorsport and has devised a course that will prepare them for the task. There are no guarantees of success, because in F1 attitude is more important than qualifications, but a solid understanding of how the sport operates and what is required is valuable knowledge for those setting out on the path to the top. Not everyone will be successful, but with a Formula One mindset a manager ought to be able to make an impression in a wide range of businesses.

Formula One is a hyper-competitive world, filled with extraordinary people, doing extraordinary things. Those involved are highly motivated, determined and passionate and above all they are committed to winning, no matter what role they play, they want always to be the best.  Their drive, expertise and creativity forces the pace of Formula One ever onwards, both on the track and in the paddock.

The result is an amazing business which fascinates millions of fans all over the world.

It is not a world that is easy for newcomers. It is hard work and even understanding how the business works is a complex puzzle to unravel. Formula One does not follow the established norms of business, but it works. To be successful in this world one needs to be single-minded, a hard worker and one must be willing to make sacrifices, but most importantly one needs to be well-prepared and constantly open to learning, finding new solutions as quickly as possible and applying them. The best way to learn is to listen to those who have done it and learn from their experiences.

SMC University has identified a need to help teach aspiring Formula One people what they need to know to make it at the top level of international motorsport and has devised a course that will prepare them for the task. There are no guarantees of success, because in F1 attitude is more important than qualifications, but a solid understanding of how the sport operates and what is required is valuable knowledge for those setting out on the path to the top. Not everyone will be successful, but with a Formula One mindset a manager ought to be able to make an impression in a wide range of businesses.

Short CV Joe Saward:

Joe Saward started motor race reporting the same week as he left the University of London in 1983, armed with a degree in history and a specialised knowledge of the world’s secret services. After 18 months travelling from circuit to circuit, living in a tent, he joined Autosport magazine, rising through the ranks in the years that followed, and gaining the tag “Globetrotter” for a column he wrote about his travels to races all over the world.

In 1988 he became a fulltime Formula 1 reporter and has not missed a Grand Prix since. Best-known for news-gathering, Saward twice turned down the role of editor of Autosport and left in 1993 to establish his own business. A pioneer in electronic journalism he launched a newsletter about Formula 1 for the American market in 1995 and the following year won the International Automotive Media Award for the best newsletter. He co-founded www.Grandprix.com, which enjoyed a reputation as the best-informed F1 website. He then moved on to establish his own blog and co-founded GP+, the first e-magazine in the sport.

Saward has written for most of the major motor racing publications in the world. He has been editor of the FIA News team, providing the latest F1 information for journalists at each F1 race and was the first News Editor of Bernie Ecclestone’s Formula 1 magazine. He has several books, including The World Atlas of Motor Racing - a guide to the world's racing circuits which sold 40,000 copies – and has worked in various other media, including as a radio and TV commentator, a script editor for films about the sport. He has acted as a consultant to F1 teams, television stations and the Media Laboratory at MIT.

Joe has also written a book about the French Resistance called The Grand Prix Saboteurs, which is currently being developed as a Hollywood movie.

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